Overview
Packamama is an Australian sustainable packaging company revolutionizing wine logistics with innovative lightweight, shatterproof, and fully recyclable bottles. The company is named after the Inca goddess Pachamama and is committed to protecting Mother Earth through sustainable packaging solutions. With multinational production network across UK, Australia, Belgium, and South Africa, Packamama combines lightweight design innovation with emerging bioplastics technology.
Core Products
Lightweight PET Bottles:
- 100% recycled PET construction
- 87% lighter than traditional glass bottles
- 30% spatially smaller (same 750ml volume)
- Shatterproof design
- Fully recyclable
Releaf® Plant-Based Packaging:
- Partnership with Avantium (Dutch biochemistry company)
- Plant-based PEF (polyethylene furanoate)
- Recyclable bioplastic material
- Significantly lower carbon footprint than glass or conventional plastics
- Capacity reservation agreement for supply
Sustainability Features
Carbon Reduction:
- Lightweight bottles reduce transportation emissions
- Recycled content eliminates virgin plastic
- Plant-based alternatives lower overall carbon footprint
- Optimized for circular economy
Design Innovation:
- Flat bottle technology reduces shipping volume
- Maintains full liquid capacity (750ml)
- Space-efficient storage and logistics
- Industry-leading weight reduction
Market Applications
Wine Industry Focus:
- Premium wine packaging
- Export and domestic markets
- Australian wine producers
- International distribution
Strategic Partnerships
Avantium Collaboration:
- Dutch biochemistry and advanced technology company
- Releaf® PEF bioplastics technology provider
- Capacity reservation agreement for scaling
- Joint sustainability innovation
Support & Recognition
Government Support:
- A$1M grant from Australian Government
- Business Research and Innovation Initiative (BRII) funding
- Decarbonisation focus in wine packaging sector
Global Operations
Production Network:
- UK facility
- Australia (primary market)
- Belgium manufacturing
- South Africa production
- USA (planned expansion)
Last updated: February 27, 2026