Overview
Greenitio is a Singapore-based biotechnology company that develops sustainable, bio-based specialty ingredients for the cosmetics and personal care industry. Founded in 2019, the company addresses one of the most pressing environmental challenges in the beauty industry: the widespread use of microplastics and petrochemical-derived ingredients in cosmetic formulations.
Greenitio’s proprietary green chemistry platform combines AI-driven molecular design with sustainable manufacturing processes to create high-performance alternatives to conventional cosmetic ingredients. The company’s products offer multifunctional benefits — including moisturizing, anti-aging, SPF boosting, emulsifying, and thickening — while being fully biodegradable and free from microplastics.
Core Technology Platform
AI-Driven Molecular Design
Greenitio leverages artificial intelligence and computational chemistry to design and optimize bio-based molecules for specific cosmetic applications. This approach enables the company to:
- Rapidly screen thousands of potential molecular structures
- Predict performance properties before synthesis
- Optimize formulations for specific applications
- Reduce development time and costs
Green Chemistry Manufacturing
All Greenitio products are manufactured using environmentally friendly processes that minimize waste, energy consumption, and the use of hazardous chemicals. The company’s manufacturing approach aligns with the principles of green chemistry and supports the cosmetics industry’s transition to more sustainable practices.
Product Portfolio
CHITOBE®
CHITOBE® is Greenitio’s flagship bio-based ingredient derived from vegan chitosan. This multifunctional ingredient offers:
- Moisturizing: Forms a protective film on the skin that reduces transepidermal water loss
- Anti-aging: Stimulates collagen synthesis and reduces the appearance of fine lines
- SPF boosting: Enhances the sun protection factor of sunscreen formulations
- Film-forming: Creates a breathable, invisible barrier on skin and hair
CHITOBE® is derived from non-animal sources (fungal fermentation), making it suitable for vegan and cruelty-free cosmetic formulations.
CHITOBELA®
CHITOBELA® is a bio-based alternative to microplastic beads and petrochemical thickeners used in cosmetics. Key properties include:
- Emulsifying: Stabilizes oil-in-water and water-in-oil emulsions
- Thickening: Provides rheological control in creams, lotions, and serums
- Biodegradable: Fully biodegrades in aquatic and soil environments
- Microplastic-free: Replaces polyethylene and PMMA microbeads
Vegan Chitosan
Greenitio’s vegan chitosan is produced through fungal fermentation, providing a sustainable and ethical alternative to traditional chitosan (which is derived from crustacean shells). The company’s vegan chitosan serves as the foundation for its product portfolio and can also be supplied as a raw material to other formulators.
Market Segments
- Cosmetics: Color cosmetics, foundations, mascaras, and lip products
- Personal Care: Body washes, shower gels, and cleansing products
- Skin Care: Moisturizers, serums, masks, and anti-aging products
- Hair Care: Shampoos, conditioners, and styling products
Microplastic Replacement
One of Greenitio’s most significant contributions to the cosmetics industry is providing effective alternatives to microplastics. Microplastic beads have been widely used in cosmetics as exfoliants, thickeners, and opacifying agents, but their environmental impact has led to regulatory bans in many countries.
Greenitio’s bio-based ingredients offer the same functional performance as microplastics while being:
- Fully biodegradable in marine and freshwater environments
- Non-toxic to aquatic organisms
- Compliant with EU microplastic restriction regulations (EU 2023/2055)
- Suitable for “microplastic-free” product claims
Sustainability Impact
Greenitio’s products support multiple sustainability objectives:
- Microplastic elimination: Replaces petrochemical microbeads in cosmetic formulations
- Biodegradability: All products are fully biodegradable
- Vegan and cruelty-free: No animal-derived ingredients or animal testing
- Renewable feedstocks: Based on bio-derived raw materials
- Reduced carbon footprint: Lower greenhouse gas emissions compared to petrochemical alternatives
Recent Developments
In September 2025, Greenitio raised US$1.5 million in a seed funding round to scale its functional biopolymer platform. The investment will support the company’s expansion into new geographic markets, development of additional bio-based ingredients, and scaling of manufacturing capacity to meet growing demand from cosmetics brands seeking sustainable alternatives to petrochemical ingredients.
Last updated: June 19, 2026 Information sourced from Greenitio corporate website and industry databases